With the Implementing Regulation (EU) No 737/2013 on information provision and promotion measures for agricultural products on the internal market and in third countries, the European Commission has updated the guidelines on the promotion of agricultural products, including the optional quality terms in the list of eligible products, for measures concerning the internal market. In order to recognize the added value of this quality schemes, the Commission has underlined that products covered by the scheme for optional quality terms should be included as eligible, together with products covered by the schemes for protected designations of origin (PDO), protected geographical indications (PGI) or traditional specialities guaranteed (TSG).